HDTMM

Social Media Companies

Social networking platforms monetizing user attention and data.

Snap Inc. is the company behind Snapchat, making nearly all of its revenue from advertising shown to its 400+ million daily active users, primarily younger demographics.

Revenue: $4.6 billion (2023)

TikTok is the world's leading short-form video platform, making money primarily through in-feed advertising and its rapidly growing TikTok Shop e-commerce marketplace.

Revenue: $16 billion (TikTok); ~$120 billion (ByteDance total) (2023)

X (formerly Twitter) is a social media platform for real-time public conversation that makes money primarily through advertising, with growing revenue from X Premium subscriptions and data licensing.

Revenue: $3 billion (estimated) (2023)